The way to begin making money is to begin. That may sound foolish. But the hundreds of thousands of people in this country who would like to make a lot of money are not making it because they are waiting for this, that, or the other thing to happen. Some are waiting for the business to get better. Others are waiting for the right moment. For the most part, however, they are waiting for no reason in the world except that it is easier to put off until tomorrow those things which should be done until today. Business is a game of “put and take”—you can’t “take out” until you “put in.”
People often put off starting in
business for themselves because they cannot
see clearly ahead. So, they go to friends for advice. It is
characteristic of people, when
advising friends, to be super-conservative. Benjamin Franklin, you will remember, asked his friends
what they thought of his chance to succeed
in publishing a newspaper in Philadelphia. Without exception, they advised against it on the grounds that
there were already too many newspapers. They did not take into
consideration Franklin’s ability or his capacity to succeed. Had they stopped
to analyze the situation they would have advised him to go ahead by all means.
The fact that there were so many newspapers made the opportunity for a better
newspaper that much greater! As a rule, most of the advice to those
contemplating a business venture is “don’t.” If you ask the advice of enough people,
you are almost sure to end up doing nothing.
You are the only one who is truly qualified to
counsel you on what you can do. Nobody knows you as you know yourself. You
alone know how committed you are to seeing this project through to completion.
And in the end, that ill-defined quality that we refer to as "guts"
for lack of a better term accounts for around 90% of corporate success. If you
have the "guts" to put in eighteen hours a day, if necessary; if you
have the "guts" to go without pocket money to sustain your business;
if you have the "guts" to persist when others say you are just being
stubborn; Since it is the material that success is composed of, there is a
decent chance that you will succeed.
Therefore, do not let the actual and imagined
challenges that seem so daunting at first worry you too much. Before you set
sail, you do not necessarily need to be able to see the harbor at the opposite
end of your voyage. You will reach your destination if you maintain sailing
straight and make forward progress. But if you don't start, you'll never get
there or anywhere. Most of the challenges will disappear once you get going
before your passion and drive to achieve. You can find yourself in a completely
different line of work than you intended. Your plans might need to be adjusted
several times. However, why does it matter? The fact that you've begun is what
matters most.
You can read about hundreds of others who, like
you, wanted to make $1,000 in the pages that follow. Many people made a living
by creating and selling goods. Some people arrived fast, some quite slowly.
But each narrative in this book shares one
element that is true. Everybody started out making money right away. These guys
would never have made any money if they hadn't made a decision and started
their own business. Their decision to begin was the key to their success, and
yours will be too.
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