In some places than others, it is simpler to make money. Consider the Ogden hardware store owner who made a fortune selling shovels during the California gold rush. He realized right once that a lot more shovels would be required when people flocked to the West and began excavating everywhere in search of gold. He then sent a letter back east and bought as many shovels as he could. The sales pitch was not deceptive. He only needed to promote the fact that he had shovels to sell, and the prospectors bought them from him at a premium.
Therefore, learning a little bit about it is
the first step in starting your own business. You don't have to be fully
informed. But you need to have some knowledge about it. Fortunately, you can
find a lot of the information you need in books and industry publications. Most
of the time, you can receive the information you need from the companies that
make the tools you'll need to get started. Publications from the federal and
state governments are useful to you. Even though you can get all of this
experience for a very little price, it has already cost others a lot of time
and money. Therefore, to benefit from the collective experience of others,
study everything that has been written about the business you intend to launch.
Then, pick up where those plans left off.
Many individuals would view the idea of
learning how to make money through books to be absurd. They will inform you
that trading action and aptitude are essential for business accomplishment.
They will provide examples of men who never picked up a book in their lives but
yet succeeded in business. Do not let these opinions sway you. No man has ever
gone into business for himself without reading about what others had done to
reduce the amount of time it required to establish himself. Reading a business
book is similar to being invited into the author's home, where you may discuss
your issues with him over a meal. Such a discussion of ideas is only silly to
those who believe they already know everything there is to know and more. Why
shell out hundreds of dollars to discover that a company idea or plan will fail
when someone who has already attempted the idea explains why it is a bad idea
in a book or magazine article? You can examine the references to books,
pamphlets, and journals listed at the conclusion of this volume to learn more
about certain business issues. Refer to those sources. They could spare you a
lot of pain and loss.
But understand this: Reading alone won’t help
you to succeed in business. Until someone uses the best money-making concept
ever, it is completely worthless. You undoubtedly know a lot of intelligent
people who have more business ideas than a dog has fleas, but who are never
able to save up enough money to purchase a used car. Why do they need to be
fixed? They resemble the inventor who never quits coming up with new ideas long
enough to produce and market his creation. The smartest man in America can have
a thousand ideas flying around in his head, but it only takes one solid idea to
generate income.
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